About us

570825 aboutus

An organization to promote innovations for sustainable mechanisms regarding media for children, young people
The Child and Youth Media Institute (CYMI) was initially called "Media for the Development of Youth Health Program" and was founded in 2006 through the cooperation of the Thai Health Promotion Foundation and the Foundation for Child Development.

CYMI has the main objective of developing systems to create and disseminate positive media for the benefit of children, young people, families and society at large through processes of participation embracing the government sector, media proprietors and producers, business and social sectors, communities, families, as well as children and young people

We have four missions:


1. Improving the quality of existing media and the development of channels for creative media and spaces. This involves developing channels of television and radio for children, promoting new and alternative media, supporting activities of model creative spaces, and developing processes for creative media aimed at vulnerable children.

2. Development of procedure for media literacy. This supports the learning processes of children in schools and at the sub-district level so that children have good judgment when interacting with the media. This promotes mechanisms for creative media serving the needs of children in all regions of Thailand.

3. Knowledge Development and Public Communication. This aims to support projects and research to develop educational institutions' curricular and learning tools in media literacy.

4. Advocacy for Policies, Regulation and Cooperation Development. (e.g. this entails the support and campaign for the passage of a pending legal Act named Act of Fund for Safe and Creative Media).

Communities of 3 Healthy Components

"Communities of 3 healthy components" means that people are using the three attributes of healthy media, healthy spaces, and healthy mind, where they can live happily together in a sustainable manner. With happiness and healthy bodies and mind. All people can live well together within their family, school, workplace and their whole community.

The realization of communities comes from the success of having these 3 healthy components in place:
Healthy Media The people in these communities receive and make use of various forms of media that are suitable for the development of each age group. Children, young people and families have access to positive media regardless any limitations on opportunity, time and places.

Healthy Spaces Anyone can participate in arranging and designing spaces for creative purposes. Such spaces are where people come together to learn and build good relations which can empower individuals, families and communities.

Healthy Mind Living in these types of communities, individuals can develop analytical thinking skills and cultivate wisdom. This can lead to media literacy which enables the community to be discerning about the available media, their own self, and eventually the society they live in.

For a community to secure these 3 healthy components and make they are accessible to all people, it is imperative that the components be created at three levels: family, school and community.

Families with the 3 healthy components

Parents and children spend time using positive media together and family members help produce positive media themselves. Areas in the home are made available for creative family activities.
Schools with the 3 healthy components

Students take an active part in creating media. Teachers have the duty of selecting appropriate media for their students. Schools implement curricular that aims to develop learners' discernment and wisdom in using media, and provide spaces for students to express themselves. Teachers encourage student activities that bring students happiness, and develop their spirit to volunteer, which can bring them closer to the community they live in.
Communities and wider society with the 3 healthy components

Members of the community help to make positive media available and protect their community from negative media. They also provide public spaces for people in the community to carry out activities together.

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